Brands need to talk MORE about sustainability

July 23, 2020

In April 2020 we ran the second wave of our Great Green Sustainability Study to measure consumers' environmental attitudes, behaviours and knowledge, and to understand their perceptions of over 100 brands’ and retailers’ sustainability credentials.

 

Although many brands and retailers are gradually implementing Corporate Social Responsibility (CSR) initiatives as part of their daily operations, many consumers are unaware of what they're actually doing.

 

This emphasises the importance for all brands and retailers of clearly communicating their CSR objectives to consumers, but how should they do this and what should they really talk about?

 

Who is responsible for tackling climate change?

 

Which comms channels should brands use?

What should brands talk about?

 

To find out more about our study, please contact Tom Gould, Head of Consumer on: tom.gould@impactmr.com

 

 

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