The Impact team were out in force at last month’s Connected World Summit, to launch our new study of consumer attitudes and usage of smart home technology. Head of Consumer Tom Gould was invited to moderate the Accelerating Smart Home Adoption session on day 2 with influential panellists; Policy Castle Founder & CEO Edmund Dilger, British Gas Smart Home Expert Ryan Harris and Smart Home Bristol Project Manager Matt Jones (pictured above).
The event, now in its fourth year hosted experts and leading brands from across Europe to showcase successful application of smart technologies.
An attentive audience at Connected World Summit
Centrica owned Hive announced plans to adapt its business strategy to diversify into diagnostics and services. In doing so, they hope to create a common currency between their existing product range and added value services that make customers’ lives easier and engender greater trust and loyalty.
There are many more opportunities in the smart home space, and yet the sector is still unsure how it can overcome the key barriers to growth, discussed frequently at the event and reflected in the findings from our own study:
• Trust and data security
• Awareness and understanding
How can we help those on lower incomes for example, access smart technology and take advantage of the opportunity to save money? – a key benefit of some smart home technologies. How do we build up trust in the sector? Many discussed educating the consumer, but what does this look like? And whose responsibility is it?
Now is the time to take action, and a business that is able to do that sooner rather than later, could really stand out. Call Impact now on +44 (0)1932 226 793 to discuss how we can help you achieve this.
Impact specialises in helping companies ensure their products are in tune with the needs of today’s consumer, whether this is new product development, product or service claims and selling points, or brand and credibility positioning within the sector. To find out more about how we can help you exploit your business challenge please get in touch at +44 (0)1932 226 793 or email firstname.lastname@example.org