How to optimise your software product bundle

March 30, 2017

When you're selling software or online services, it's important to get the feature bundle right. Market research techniques like MaxDiff are perfect for identifying what features and service bundles customers want, the price points that are right for each, and the marketing messages that support these propositions.

 

Check out our case studies for examples of product bundle optimisation we've done for clients.

 

 

 

 

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