Our latest survey has revealed that the Soft Drinks Industry Levy has implications for food brands as well as the drinks that it actually applies to, because many consumers THINK that it applies to sweet foods too. So product teams in those categories will need to assess their marketing messages just as much as drinks producers who also need to consider other responses too, from pack sizing to NPD and more.
The implications of the sugar tax formed part of some recent research we did with focus groups for an energy drinks manufacturer. Read our Think (energy) drinks! case study here.