Do Christmas ads convert?

December 7, 2016

This year, Christmas ads have generally gone for the cute factor more than pulling the heartstrings, with animated animals, cute carrots and amazing animations amongst other tricks. Views of these ads on YouTube were up 53% on last year*, indicating that they've became an established form of entertainment in their own right, but how good are they at their original purpose: to increase footfall in stores?

 

 

 

 

 

 

 

 

 

 

 * https://www.marketingweek.com/2016/12/06/sainsburys-youtube-christmas/ 

 

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