e-cigs: 5 market research priorities post-TPD

The market for e-cigarettes has seen unprecedented growth in recent years, but it's still very immature. And that means it's changing rapidly and constantly in terms of product innovation, market understanding, the attitudes of consumers as well as health bodies and, of course,  its regulatory environment.


The next big regulatory change is the revised EU Tobacco Products Directive, known as the "TPD", which comes into force on 20 May 2016. 


Here are some market research priorities which our team believes will be essential for brand owners to look into as the "goalposts" shift again.







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