PORTFOLIO AND PRICE MANAGEMENT
Category decisions made simple. What is your optimal product portfolio? What is your optimal pricing and promotion strategy?
Impact have developed a suite of techniques to forecast market changes as a result of differing portfolio and pricing strategies. We use a combination of primary survey data, with client supplied sales data to leverage insights.
Impact Research develops highly bespoke solutions to produce category simulators that get closer to predicting changes in market share, revenue and profit as a result of different strategies.
Conjoint and Max Diff