The Impact New Gen team were out in force at last month’s Connected World Summit, to launch our new study of consumer attitudes and usage of smart home technology. Although it's clear the smart home industry is aware of the barriers to growth, there is still uncertainty on how to overcome them.
SMART HOME TECHNOLOGY REPORT - ACCELERATING SMART HOME ADOPTION
Smart home tech presents consumers with the promise of value and utility that will make day-to-day life more secure and convenient. However, to ensure mainstream adoption, brands and companies will have to navigate plenty of challenges as the space evolves and new users come into the fray.
In an era of eroding trust in corporate brands, serious data breaches and IT system failures, what are the implications for the smart home sector? Impact Research's report explores the use of personal data and reveals the true scope of the challenge ahead.