KAYTE ASHTON

Associate Director of Advanced Methods

Kayte has Diplomas in Market Modelling, Social Statistics and a degree in Maths, and is an IBM/SPSS accredited trainer. She is passionate about market research because it involves the left side of the brain (logical), and the right side (creative/intuitive) meeting in the middle to find solutions. She uses best practice approaches based on both statistical theory and practicality, as well as open discussion, for interpretation and application of the science.

Kayte has a real love for rescue dogs and would open a dog rescue and rehabilitation centre if she wasn’t working in market research. An interesting fact about Kayte is that she has hiked the equivalent of Mount Everest 13 times in 12 countries over the past 20 years, and her colleagues find it very motivating to have someone so driven and healthy in the office.

KAYTE ASHTON