November 3, 2015

Interested to know how changes in price, promotion, NPD, range and competitor activity can affect your category? Impact Research offers a unique and dynamic solution to making challenging category decisions. Here's how it works:




September 18, 2015

Following Jamie Oliver’s recent documentary on Channel 4 examining the effects of excessive sugar consumption, we polled consumers to get their thoughts on the issue – here are the results!




The story is a familiar one. Savvy mother-of-four saves thousands a year by switching her weekly shop to Aldi (1). The notion of an exotic holiday paid for entirely with 20 pence savings on pints of milk is too enticing to resist and you decide to ta...

July 31, 2015

 "I want them to stay banned from Tesco, even if they stop targeting children."


"Tesco are banning Ribena because it's bad for you. They do realise they sell cigarettes right?"


Two opposing quotes on #RibenaGate as Tesco delist some childrens drinks,...

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