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February 3, 2017

Our latest survey has revealed that the Soft Drinks Industry Levy has implications for food brands as well as the drinks that it actually applies to, because many consumers THINK that it applies to sweet foods too. So product teams in those categorie...

October 6, 2015

In the latest of our features on the phenomenon of discounter retailers, we spoke to 1,725 shoppers to investigate how popular an e-discounter offering would be amongst customers and non-customers.


The UK’s grocery market is rapidly changing. Recent...

September 18, 2015

Following Jamie Oliver’s recent documentary on Channel 4 examining the effects of excessive sugar consumption, we polled consumers to get their thoughts on the issue – here are the results!




The story is a familiar one. Savvy mother-of-four saves thousands a year by switching her weekly shop to Aldi (1). The notion of an exotic holiday paid for entirely with 20 pence savings on pints of milk is too enticing to resist and you decide to ta...

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