Energy and Water
April 12, 2016
MaxDiff is a versatile, cost-effective technique of getting actionable insight into customer preferences, and that's why we use it frequently in our market research work for clients.
Here, we explain how and when it could help you, and give you a tas...
July 27, 2015
Susie Smyth discusses how Impact Research can help you create winning claims. Impact can help you test and refine claims most likely to drive purchase.