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April 12, 2016

MaxDiff is a versatile, cost-effective technique of getting actionable insight into customer preferences, and that's why we use it frequently in our market research work for clients.


Here, we explain how and when it could help you, and give you a tas...

August 12, 2015

Manufacturers of fast moving consumer goods face a challenging task. Their products not only have to appeal to consumers, they also need to offer a range with a strong presence and clear position in their category. Retailers also need assurance that...

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