Research Director (US)
Beth provides clients with a senior-level perspective from design to interpretation to application. She has worked in market research for over 20 years, gaining expertise in a wide variety of methodologies and industries. In particular, she has extensive experience in innovation, attitudes and usage, consumer packaged goods (CPG), and food and beverage. Beth’s role at Impact is to be as an extension of the client’s team and to ensure the research process from start to finish operates smoothly and meets business needs.
Beth has an MBA degree from the University of Missouri and her research has been published in the Journal of Product and Brand Management.