We are passionate about understanding the sectors we specialise

in and listening deeply to our clients’ concerns.  

We have the knowledge and flexibility to interpret and distil insights that influence positive action within our clients’ organisations to meet commercial, sustainability and customer-centric goals.  

Strengthened by our advanced analytics capability, and partnerships with leaders in their fields, our expertise spans energy, water, electric vehicles and business services to health, food and drink, and smart home technology.  

We are an MRS Company Partner and ISO 20252 accredited.

Back in 2010 whilst working for independent research agency Holden Pearmain, Darryl Swift, an experienced Research Director, recognised client demand for a truly collaborative partnership was going unmet, and spotted a gap in the market for a new, energetic, flexible and committed agency; an indispensable partner that would not only deliver meaningful insight, but also support their client successfully articulate the story and influence an informed response.

At Impact we enjoy a collaborative and creative work space which means we share and absorb information quickly, excel at being innovative and stay sharp.  

We make it our business to understand our clients' businesses, to approach each project with fresh thinking, clever ideas and pragmatism born from our deep sector knowledge and research experience.  


Our research makes an impact because we never give up and are committed to our client’s success.  

Got a problem you need help solving?  

Get in touch, we’d love to hear from you!

Now CEO of Impact, Darryl is leading a team of 25 research and insight experts, passionate about the sectors we specialise in, and dedicated to meeting the needs of our clients.

The amazing people who choose to work, partner with or supply services to us embrace and practise the company’s key founding principles, namely that we believe we should:

  • Be honest with ourselves, to each other and with our opinions.

  • Have a passion for our sectors, our craft and our clients' business success.

  • Demonstrate empathy for the audiences we are talking to

  • Ensure we create value for our clients.

  • Create and grow meaningful relationships with our clients and our suppliers.

  • Hire and develop the best people.

  • Conduct our business respectfully and sustainably, and work with suppliers who do the same.

Company rebrand to Impact, strengthening our promise to clients and clarity of offering


Company restructure to create dedicated teams by sector and enhanced account management focus.  Impact portfolio is strengthened with expertise and services tailored to emerging technology sectors.


Advanced Methods Team established, highly skilled practitioners of multiple techniques including max-diff/conjoint, drivers analysis, pricing segmentation, mapping, behavioural economics and concept testing


Launch into the Smart Home Technology sector supported by publication of 2018 UK Smart Home Technology report and inaugural webinar


Impact Health Ltd, under the stewardship of Director Jamie Margerison is established, following demand for highly specialised and sensitive research services from global pharmaceutical, consumer health, life sciences, device and diagnostic sectors


Darryl Swift conceives and launches Impact Research Ltd. with David Pearmain and Michael Brainch, an independent full-service research agency with expertise and knowledge in the food and beverage, shopper, and utilities sectors


Impact Head Office:
3 The Quintet, Churchfield Road,
Walton-On-Thames, KT12 2TZ

+44 (0)1932 226 793

  • Twitter - White Circle
  • LinkedIn - White Circle